3/14/2021 0 Comments Kellogg Case Book Filetype Pdf
The mission is to drive sustainable growth through the power of the people and brands by better serving the needs of customers, consumers and communities.Kelloggs products has become a part of the delicious mornings for the people around the world since a century.Its business is operated in two segments: Kelloggs North America and Kelloggs International.North America region which consists of the Canada and the United States.
The remaining 34 comes from the Kelloggs international market which consists of Europe (20), Latin America (8) and Asia Pacific (6). The products vary from ready-to-eat cereals to convenience foods such as cereal bars, cookies, toaster pastries, crackers, frozen waffles, snacks and veggie foods. Obesity and Health Wellness is the primary concern for people in the world today. The demand for its products came from the continuous advertising since 1906. The main competitors are General foods, Quaker Oats, General Mills and Ralston-Purina. It started out in Battle Creek, Michigan with 44 employees which eventually has grown into a multinational company with 30,000 employees. The manufacturing of its products is taking place in 18 countries and selling them over 180 countries successfully with the implementation of intelligent strategies and leadership. Key Success Factors of Kelloggs The main key factors for Kelloggs Success are it perceived to have a healthy image when compared to other daily breakfasts and snacks like chocolates and crisps. They made the products convenient enough so that they can be carried anywhere easily. They offer a range of cereal bars which are quite useful for people on the morning rush. Few Kelloggs products are really versatile as moms can give them as a snack between breakfast and lunch to their kids. Sodium content in the food is a major issue that the company has to deal with. Kelloggs are trying to develop products with less salt content and including more amount of fruits in the bars and cereals for people with health concerns. They have created a high level of brand awareness in the people which allowed them to win the customer loyalty. They have designed various products since a century for all age groups from childrens to adults. Innovation has influenced Kelloggs market to a greater extent. They offered the products at a lower price which made an average household to afford, hence retaining the customers at large. It do not manufacture cereals for any other company who sells them under their own brand. All these factors added for the company to run successfully and become the world market leaders in the highly competitive market. Kelloggs Business Strategy Kelloggs aim was to be the food company of choice and also make customers understand the importance of a balanced lifestyle which can be achieved by their products.
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